Advertise on Google
How do I get my business to show on Google?
Fact: Most people go to Google when looking for something.
Although Google does not share exact numbers, as reported by SEOTribunal.com, Google handles 3.8 million searches per minute on average across the globe. That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year!
How do I get customers to find me on Google?
There are three ways to achieve this:
SEO (long term strategy)
SEO or Search Engine Optimisation is where customers can find your website on Google without you having to pay Google.
This sounds great, but it’s a long term strategy that involves carefully planned content creation and is generally a lot of work.
Even though you don’t have to pay Google directly – you might need to invest in hiring a brilliant copywriter.
SEO is much, much more than just installing a plugin on your website, or compressing images. It’s an intricate, long process.
Google Ads
(PPC - pay per click advertising)
This is a sure way to fast-track your websites’ ranking and visibility on Google.
However, this comes at a cost. In essence – Google is a business, and if you want to display your results on their platform – you need to pay to play. However, having said this – it’s incredibly effective, IF you have a campaign manager that knows their stuff.
The Media Block has over 12 experience in Pay per click advertising and delivered amazing results for our customers. You found us on Google right?
For product-based businesses, Google has a PPC shopping feed which we can also set up and maintain for you.
Google My Business (GMB)
Google my business is where your business shows up on Google Maps.
This is another free way to advertise your business effectively on Google.
It’s pretty easy to set up and maintain, however – hiring an expert (like us) to handle this for you will give you an advantage. There are a lot of secret tricks that the average Joe will not be able to find.
Which Google marketing method is the best?
For best results on Google Search – all three of these work together. To get the absolute best result – you need to combine all of these three methods. This will make sure that your business website is found by your ideal customer!
Our goal is to get you to the top of the search results page, and 12 years in the business have taught us exactly how to build your campaign and position your business to get the best return on your investment.
Have you spent thousands of rands on Google Ads with no return on your investment? Chances are that your campaign hasn’t been set up correctly and has not been optimised. If you followed the quick setup guide that Google offers, I can guarantee you that your account is losing money.
Do you have questions about Google Marketing?
Feel free to give us a call or send a mail!
